I think it is fairly inarguable now that this administration is the first fully corporate style leadership we've ever seen in America. The GOP'ers even bragged about Bush Jr. being the first CEO president. OK.
Now what is the one central focus today of corporate America as far as product or services are concerned? Isn't it branding? Have you been paying attention to what I told you about branding?
The word "surge" in the Three Stooges meet the Marx Brothers approach to "The New Way Forward" (also a brand), is a new brand name word. Bush branded his policy by getting us to hear the word "surge" at least a million times.
Here's the definition of surge: a strong, wavelike, forward movement, rush, or sweep: the onward surge of an angry mob.
This is not what is going to happen with "The New Way Forward" now, is it? Of course not. But that's what everyone has been trained to think. We only have 9000 total soldiers to rotate.
Bush will not be sending a strong, wavelike, forward movement of troops into Iraq. He will not be rushing or sweeping soldiers into Iraq. The truth is, whatever policy he has in mind, the word "surge" has nothing to do with it, unless, we are talking about a new surge of cash into the corporate entities coffers who service the killing industry America has been running at full production for 5 years now.
Humans have a brain. That brain is not fully understood. I do not believe we are an intelligent species on many issues, but in the world of images and sounds and words and music, it doesn't appear that we are able to make our brains work very well to discern what is being done to us and why.
Test this out some time. Turn on the TV while others are in the room and see if anyone can resist looking at the moving images. We're helpless, almost.
I believe it's the same with words like "surge" and phrases like "The New Way Forward". If we hear and read them enough times we cannot discern anything else but the word and the phrase. We are almost helpless.
The phrase "war on terror" is another one. You notice I don't use it. It's a phrase to get us to accept a brand that I don't want to buy into, I know the brand is a lemon.
And when even the left blogs that I respect pick up the word "surge" and continue it along, playing right into the corporate crooks plan, I know something profound is underfoot.
We are being dissected psychologically and focus groups and demographic magnification experts are providing the instruments to do it with. It all leads to disinformation. The purpose of the exercise is to disinform. To not tell the actual truth about the product or service or war. We're trained, by looking at images that are not truthful and words that don't mean what they mean, to buy the brand. To accept the product. To go along with a "stay the course" war.
That and that alone explains how in the hell ANYBODY could go along with escalating American targets in Iraq after all we now know. In 2002 and the first months of 2003, my brain was screaming, "what in the hell is going on, surely someone will stop the Iraq invasion, surely these people and Blair and Powell, surely you guys aren't going to do this" but they did.
The same thing is happening now. It has to be because we cannot help ourselves in the face of such a calculated way of communicating. Once again, it has become surreal. No one can tell me who we are at war with. No one can tell me what we are doing in Iraq . No one can explain how long we will be there. And yet, we are going to escalate our presence in Iraq and hand more tax dollars to Republican cronies "servicing" our brand name wars.
Well, I have a brand name for these folks.....Fuckers.